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The TumbleCloud Manifesto.

Life is multi-dimensional. So, why don’t we act that way?

It used to be that you had only one life, one identity, one reality. Then came the internet & 10,000 new possibilities for how to be alive. Now, no matter where you are on the planet, your life is a dance where you pick the steps from a thousand mirrored glimpses of yourself on dance floor wall.  You live in a world of different communities, different selves, different dreams & ambitions & all of them are possible at any given moment.

The big question is no longer “who am I?” The big question is rather “who do I want to become now?”

Being multi-dimensional means being fluid & creative & alive to the possibilities. We are no longer a singular self. Being multi-dimensional means that we create simultaneous selves in every moment depending on the people we play with, the experiences we embrace, the worlds we imagine. We are already multi-dimensional. Isn’t it time we communicate that way?

Creativity for everyone.

We believe that if anyone has anything to add to the global conversation, we’d be foolish to limit their access. We also believe it’s self-evident, at this moment, that our global leadership is lacking any real insight into the deep, long-term problems facing the world.

We also think that it’s pretty self-evident that we are infinitely creative if you give us the problem & the tools to solve it. So, we here at TumbleCloud would like to do our part. We are giving creativity tools to everyone, no exceptions. Tools that allow anyone to show how they came to their conclusions about life. Tools to share experience & beauty & meaning. Tools to help us all remember why life is worth celebrating & protecting.

Arranging the pieces is the key to finding the answers we need

We are living in a time when our knowledge is increasing more quickly than we can understand it. When the discovery of a scientist in the rainforests of Brazil can change the way a city engineer arranges the streets & parks in a new city in China. We believe that we need everyone arranging & rearranging the knowledge we have constantly, looking for the obvious clues we might have missed in our focus on the details. Consider it a giant game to take all of Life to the next level. We believe that’s a game worth playing.

Actually, we know that’s a game worth playing.

Believe that we can do it, because even if you don’t, we are doing it anyway. Because now is the time for us to make a new story.  A story that reminds & inspires & remembers. A story that laughs & sings & dances.

It’s how you make a new world that works. For everyone. No exceptions.

Outsiders know more about how the world works than insiders.

Insiders know how to game the system. They’re not really interested in changing the system, no matter how obvious its flaws. Unfortunately, the flaws of our current system – isolated nation-states, unrestrained environmental degradation, religions that have forgotten the prime commandment to respect all life – are so massive that they have the potential to erase us all.

Outsiders don’t have a vested interest in keeping the system alive. We’re more willing to try new strategies. Invent new solutions. Tolerate more diversity. Play more wildly. We can almost guarantee that the next great era of the planet is not going to come from tweaking the system. It’s not going to come from fixing anything. It’s going to come from playing a bigger game than we’ve ever imagined & we believe that means everyone gets invited to play.

Remembering who we are

We believe that we really only have one problem as a planet: we’ve forgotten who we are. That the only way to remember is to start asking everybody & then listening. Really listening. Like it matters. Because it does.

We believe that remembering who we are means remembering that anyone who tries to convince us to be afraid, or to hate, or to kill, is sick & deserves pity. They need help & we should do our best to remember that. But, we should never, ever believe them.

Giving the tools for change to everyone

We believe that if we had the tools to create a world that works for everyone, that almost everyone would use them. Because we all want to help.

There is enough for everyone.

We believe that our problems will be solved by all of us coming up with creative solutions collectively & collaboratively. They will not be solved by hanging on & hoarding. We believe that a good way to learn this is by making something of beauty, something meaningful. Watch what happens when other people come on board & start to play along. The thing you’ve made is still there, but now it’s a part of a much bigger thing. We believe TumbleCloud is a way to remember how to play together again, for all of our benefit.

Open source

More of us loving something & making it better means more people will join us. It’s pretty simple & it’s already changing the world.

Playing full out means doing the work.

One of the myths that have held us back as a planet is that playing is somehow less than serious work. We disagree. We believe that playing full out is the most serious work we can do. Joy & love will always & forever trump fear.

We believe that too many people have been held back by short-sighted systems: education, economics, national interests. It’d be great if that would all go away. But it’s not going to (at least right away). If you’re one of those people who’ve been held back, all we can promise you is an equal playing field. Show us all what you’ve got. Be open to being pushed. Be open to being challenged. We want you at your best, whatever that is. For all of us.

We believe it’s a future worth playing for…


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Reader Comments (21)

Your manifesto has me charged up Brian! Keep us posted.

May 22, 2009 | Unregistered CommenterJames

Me too Brian. Love it.

May 22, 2009 | Unregistered CommenterMike

I love and needed this. Thank you.

May 22, 2009 | Unregistered CommenterTeresa

deep listening? creative and collaborative? enough for everyone? playing full out and everyone gets invited to play? ... feels good in my soul, count me in... i'll keep listening, thanks for sharing, Brian and everyone else who helped with this manifesto

May 23, 2009 | Unregistered Commenternikol

What a great creed to live by! I like this part, "The big question is no longer “who am I?” The big question is rather “who do I want to become now?”

How true. Reminds me of the old saying, "We are not human beings...we are human becoming."

Peace and Love,

May 24, 2009 | Unregistered CommenterJo

I have been looking for a long time now... and not finding... this might be the discovery I need... by changing my world, it will change the world! Thank you for having a big heart and an expansive mind... both large enough to allow everyone in!

May 25, 2009 | Unregistered CommenterLo

TumbleCloud is one of the great possibilities...possibilities for being, for learning, for doing, for growing, for change. Not all change is bad, nor is it good, it just is change. As artists, we tell our own stories through our mediums, offering our inner selves to the world. To me, the possibilities in TumbleCloud seem endless. I absolutely cannot wait to play in your clouds! Blessings, Gigi

May 26, 2009 | Unregistered CommenterGigi


May 26, 2009 | Unregistered CommenterJez

Keep it coming. Waiting to create within this creation.

May 27, 2009 | Unregistered Commenterjay

Joy & love will always & forever trump fear. Thank you. I'm anxious to see what you do with this.

June 2, 2009 | Unregistered Commenterrmt

I'm right there with you, Brian! Looking forward to how we can play / work along side you in the clouds!

June 8, 2009 | Unregistered CommenterTamara

A lot of sound and fury signifying....what? Tell the nearest starving child (not so near to you, I suspect), that the whole problem is that we've forgotten how to PLAY. A little mental rigor here could go a long way.

June 14, 2009 | Unregistered Commenterjoan

Thanks for all the comments. I look forward to playing with you all as TumbleCloud unfolds. :-)

& joan, I think you've made a common mistake, which is to confuse a simplistic idea of play with the profound act of playing in the world. Seeing & doing something about a starving child requires a certain action. I think it's just silly for you to propose that I would tell that to a starving child...

Yes, there are starving children everywhere (even in Santa Barbara) & yes, there are gross inequities everywhere in our world. Now, let's look at how often mental rigor is a synonym for earnestness & seriousness. Just because it's a common belief that serious people do serious work DOES NOT MAKE IT TRUE. Some of the greatest work accomplished on the planet today is done by people living into their joy. I often remember the words of the 20th C revolutionary Emma Goldman: If I can't dance it's not my revolution. Do not discount play as a significant route to transformation...

The act of playing offers more to a heart-deadened world than another righteous & earnest demand to bring ourselves in line. So, if it takes an act of playing together to remind us of our essential connections, then that is where I'm going to begin...

with love, Brian

June 15, 2009 | Registered CommenterZenBandit

Interesting how in your wording you chose to use the "insiders" and "outsiders." That seems divisive.

And what is it you are trying to say? This is a whole lot of words that don't really say anything. I mean you say there's something coming. In reading your post I can't even tell what you are working on. Would you please clarify?

June 20, 2009 | Unregistered CommenterElise

Dear Brian,

Life has been very hectic for me lately, as I am sure it has been for you as well. I hadn't visited your or Ellen's blogs since our Redwood PCH trip ... which was a disaster in some ways, and a test of our Belief that challenges don't equal negative omens, but a chance to turn the story upside down... So... I realized that it had been some time since our last hello, and see it's been some time for you too since your last update. I read both your manifesto and the comments... Your manifesto brought me deep joy. A sense that something good was in the process of becoming. I read once a quote by Alberto Villoldo - we are not homo sapiens, we are journeying towards homo luminous. I truly believe we are in a state of definite transition - and that the Lamp Lighters will lead the way. At the same time, I felt saddened by some of the more sniperly comments, as I had read somewhere that the opposite of Love is not Hate but Fear... for love is running towards something and Fear is running away. I love that you are attempting to manifest your vision. The world belongs to dreamers. And the one's that do not understand it yet, simply are not ... there quite yet.

From one former theatre person to another -

Break a leg, and do be in touch soon. Love to you and your beautiful family. Have courage.


July 19, 2009 | Unregistered CommenterTiffany Dyer

Hire me... Please.

November 10, 2009 | Unregistered CommenterRobyn Hannah

I believe in play...the whole earth is a grand playground. Nothing else is real.

December 10, 2009 | Unregistered Commenterulrike


Great job! I truly look forward to the release.

A friend,


October 13, 2010 | Unregistered CommenterMorgan G

Thank you for shining a light which I am delighted to see with.

December 5, 2010 | Unregistered CommenterLaura McAllister

Can't wait for TumbleCloud to roll out, especially after watching your interview with the Motto Agency. I'm ready to play.

December 8, 2010 | Unregistered CommenterDana

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